Palinex Trading Ltd

Description:

Palinex Trading Ltd is a company widely involved in the Cyprus retailing market with main focus on clothing and footwear. The company currently operates 18 shops, under "The Athlete's Foot" US franchise network and it has recently established the first TOMMY HILFIGER flagship store in Cyprus. The company was founded in 1979 and in 1992 it signed a Master Franchise agreement with Marshall Society Anonymie for establishing The Athlete's Foot sports retail chain in the area of Cyprus. In 1994 the company obtains the distributorship for SKECHERS USA Inc and in 1996 it obtains an exclusive distribution right from Joint Services International to distribute the O'Neill brand in Cyprus. In 1999 the company signs an agreement with Tommy Hilfiger and in February 2000 it obtains the distribution of MEXX Sport products for Cyprus. Palinex Trading Ltd received an award by The Athlete's Foot International, in 1998, for being the second best country worldwide in terms of shop presentation, customer service and product sales. True professionalism and a dynamic environment have boosted Palinex' s international business relationships with affiliate companies, something that will prove to be of great help in the future in order to materialise the company's expansion plans and horizons. Palinex Trading Ltd always looks into the future and is planning a dynamic expansion into foreign markets, which is less than ambitious since it retains focus on the core competencies of the company in conjunction with extensive market research in European countries. The Athlete's Foot Corporation has chosen Palinex Trading Ltd to become Master Franchisee for important and large markets like Hungary and other European markets. The reason for this vote of confidence lays in the success of "The Athletes Foot" chain in Cyprus and the well-established relationships between the top management of the two companies. Other future prospects include the expansion of the Athlete's Foot network from 18 to 24 shops; the creation of The Athlete's Foot kids stores in Cyprus; and the expansion of the Tommy Hilfiger brand in Cyprus (Already the second Tommy Hilfiger Flag shop is planned to open in Limassol by the end of September).